Logistics professionals must be better informed about the limitless logistics opportunities available via water-freight transportation. Freight by Water aims to raise the profile of waterborne transport to draw attention to this important mode and to significantly increase water-freight services in the UK. To do so, Freight by Water:

• Makes a clear case for water transport in the media, through national and local newspapers, television, radio and the trade press  
• Directly advises potential users in order to improve their logistics chains by including water-freight components
• Provides user-friendly tools, such as the water-freight database, which offer comprehensive information on short-sea, coastal and inland shipping for potential and current water-freight transport users
• Promotes European short-sea shipping, intermodal transport and e-freight initiatives through the European Shortsea Network